Khaleeji 27 / Event collateral design
A matchday,
designed.
The project
An event is made
of a thousand details.
Flags that welcome. Signs that guide. Bibs that identify the people behind the game. A connected collection of event collaterals for Khaleeji 27.
- Design
- Abdullah Abbas
- Scope
- Event collaterals & print artwork
- Collection
- 15 families · 57 artwork pages
01 / Arrival
The first
impression.
The identity begins before the match. Entrance flags, access information and vehicle passes create a consistent welcome.
Entrance flags · Enlarged portfolio application; final print size not specified.
02 / Pitch-side
Part of
the game.
From corner flags to the match-ball stand, the same visual language continues onto the field.
Corner flag: 52 × 42 cm · Pole: 1.55 m above the grass · Visualized application.
03 / The people
Behind every
matchday.
A colour-coded system for media, volunteers, service and medical teams. Each role has its own place in the event.
PHOTO bib · Visualized application. Explore the original artwork for all staff roles below.
The staff collection
PHOTO
Explore all 15 roles and their front and back artwork.
See the uniforms in the stadium ↗04 / Hospitality
A considered
welcome.
The smaller pieces complete the experience: reserved seating, access wristbands and clear room identification.
Reserved-seat sticker: 15 × 10 cm · Wristband: 19 × 2 cm laid flat · Visualized application; chairs face the pitch.
Access, at a glance.
05 / Team & operations
Every role.
Every room.
Team rooms, training, medical support and match administration. The working details that keep the event connected.
The complete collection
Every touchpoint.
15 original families · 92 artwork views.
Explore the application, original artwork and size of every piece.
Artwork dimensions come from the supplied PDF. Each design includes a scale comparison with A4 paper; final production sizes are distinguished from illustrative applications.
Extended stadium applications
Beyond the original collection.
Six additional concepts bring the supplied identity into the stadium. These are portfolio proposals, separate from the original delivered artwork.
Another perspective
Two stadiums.
One city.
Travel a real mapped route through Jeddah, then explore the same collection in two distinct stadium settings.
Explore the city & stadiums ↗