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06 / ON AIR · SOCIAL FEED

Ministry of Social Development & Family · 2024

Main

Ministry of Social Development & Family: A campaign system, frame by frame.

Six campaign frames for the Ministry of Social Development & Family — one typographic spine carried across the set.

Role: Graphic Designer
Client: Ministry of Social Development & Family
Year: 2024
Credit: Abdullah Abbas

Six campaign frames, 1080 × 1350
Arabic-language layouts
Shared header: Ministry lockup and Watad mark

6 frames

Arabic list of basic rules for handling disagreements, over a photograph of two people on a bench — 1080 × 1350

Arabic question headline over a photograph of a man and a woman back to back, with a red prohibition sign — 1080 × 1350

Arabic headline introducing the Ministry’s free counseling service, over a photograph of two clasped hands — 1080 × 1350

Arabic question headline with a speech-bubble mark — a typographic frame with no photograph — 1080 × 1350

Arabic headline above seven boxes of text, over a photograph of a city skyline — 1080 × 1350

06 / 06 · Watad

1080 × 1350

Brief

Watad is the Ministry of Social Development & Family’s free service for marital and family counseling. These Arabic frames explain how to handle a disagreement, what puts a marriage under strain, and where to turn for specialist help.

Approach

All six frames share one header: the Ministry lockup on the left, the Watad mark on the right, a single rule between them. Headlines are mostly maroon, over slate-blue bars, with navy body copy on a gray ground. Frames 1, 2, 3, and 5 are built on photographs; frame 4 is typographic, built around a speech-bubble question; frame 6 is a specialist profile card with a skyline photograph in its corner. The headlines and body copy are Arabic; the Ministry lockup carries Arabic and English.

Outcome

Six campaign frames at 1080 × 1350, shown here in full.

Role

I worked as a graphic designer at the Ministry of Social Development & Family, developing awareness campaigns and corporate documents for community-engagement initiatives. This case study shows six campaign frames.